When Wellness Becomes Fitness

CrossFit KMC is located at the Kirby Medical Center in Monticello, Illinois, and is one of the first CrossFit affiliates to open on a hospital campus.

KMC CEO Steve Tenhouse and Director of Health and Wellness Services Josh Newton are using CrossFit to give the hospital a new focus: keeping people out of the hospital.

“A lot of health care organizations are reactive and prescriptive in nature,” Newton says.

KMC leaders wanted to change that.

“We really sat down and tried to look to see where health care was going to go,” Tenhouse explains. “What we realized is that this organization, Kirby Medical Center, needs to be about not only health care, but about health and about disease prevention and not just disease treatment.”

Likewise, the hospital changed its vision statement.

“I think what we’re doing here at CrossFit KMC is influential in the health care community,” Newton says, “impacting people’s lives in a positive way.”

Video by Michael Dalton.

3min 6sec

Additional reading: “The Hospital Affiliate” by Andréa Maria Cecil, published April 21, 2014.

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