Affiliate Roundup, Part 13: “Programming as Culture”

It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the fitness industry.

In Part 13, the conversation continues as CrossFit Inc.’s Tyson Oldroyd discusses programming as culture with Pat Burke of MBS CrossFit, CrossFit Verve founders Matt and Cherie Chan, Nicole Christensen of CrossFit Roots, and David Tittle of CrossFit Low Oxygen.

If you consistently program a strength element followed by a metabolic-conditioning workout, are your clients going to come to expect that pattern every day? These trainers say yes.

Cherie says programming should be complex.

“Programming should be more of a science … . It’s not about what you feel or what you want; it’s about what works,” she says. “It’s about results. They’re walking in your door to get the results.”

No matter what your strategy, the group agrees that the way you program will cultivate a culture within your gym.

Burke likes to mix it up.

“I do a little bit of everything … . It’s CrossFit—anything and everything.”

Video by Mike Koslap.

6min 10sec

Additional reading: “Tinkering Trainers” by Andréa Maria Cecil, published March 15, 2015.


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